Tom Cassell, also known by his online username Syndicate, is a British internet personality that has become one of the biggest in the world. Cassell created and owns a YouTube channel called TheSyndicateProject, which has over 9.8 million subscribers at the moment. He also streams on his Twitch channel Syndicate to over 2.9 million followers.
Who is Syndicate
After attending school in Oldham, Greater Manchester at The Blue Coat school, Cassell sat his A levels at Hyde Clarendon College. During school, he worked at McDonald’s for a short time before leaving education and quitting the job. Cassell made the decision to focus on his YouTube channel instead of going to university, which later payed off greatly.
Tom started his YouTube channel about 9 years ago on 3 September 2010 and started his rise to fame through entertaining gameplay that captivated his audience.
In an interview by Wired, Cassell explains his inspiration behind the YouTube channel and creating online content:
“I started making videos of myself playing games when I was 15 when I saw one of my friends using a game-capture device that showed his insane skills in Call of Duty. I liked the concept of recording your gameplay and sharing it. I looked into other people who were doing it, and I found a player named Hotch, who was one of the biggest out there. He wasn’t just recording gameplay and sharing it; he was talking over the game and telling a life story about something, like what happened to him at work that day. There was a personality to it and I was like, “I love this!” So, I decided to give it a go because, for one, I was good at the game I was playing, and second, I knew I had some pretty cool stories I could tell people. So, I just kind of did it. Before I knew it, I was doing it as a full-time job.”
When he first started uploading videos to his YouTube channel in 2010, Cassell showed great enthusiasm and was able to produce uplifting content that pleased his fans. In the beginning, most videos were focused on Call of Duty: Modern Warfare 2 and Halo. However, when the zombies’ mode in Call of Duty: Black Ops was released, Cassell featured the gameplay on his channel which made him rise to prominence, then growing even more due to “The Minecraft Project” series he started.
After his YouTube channel TheSyndicateProject saw a lot of success, Cassell created an additional two YouTube channels, one of which is his daily vlog channel “Life of Tom.” Syndicate’s personality was great for these types of videos due to his openness and positivity which made his travel, hobbies and daily situations a pleasure to watch.
His next major venture online involved starting a Twitch channel and streaming regularly. Cassell’s Syndicate channel on Twitch later became the first channel to ever reach 1 million followers on the platform.
Towards the end of 2013, Cassell was involved with several other YouTubers in a promotion for the Xbox One, newly launched by Microsoft at the time. Organized by Machinima, the campaign paid Cassell $30,000.
Cassell’s great success didn’t come without some complications, however. The Xbox One endorsement fell on its face when it became apparent that the campaign had violated Federal Trade Commission (FTC) regulations, failing to state that Cassell and the other YouTubers “were paid by Microsoft to say nice things about Xbox One and its games.”
With goals to introduce a fairer payment system, Cassell and Adam Montoya (another YouTuber known as SeaNanners) started Jetpak in November 2014. Jetpak was a multi-channel network launched in cooperation with 3BlackDot, a major media company. Later in 2015, Cassell was found to have breached FTC guidelines again due to similar reasons. Posting let’s play videos of 3BlackDot’s game “Dead Realm” to YouTube without stating that they were financially tied to the product meant that they broke the terms.
Furthermore, in July 2016, Cassell was involved in promoting a gambling website called CSGOLotto. Since he was in fact the vice-president of the company and he didn’t disclose the conflict, Cassell breached FTC regulations yet again. Once this became apparent, he made a post on Twitter claiming that he would aim to be more transparent going forwards.
Who is Syndicate? – Twitch Streaming
As of August 2017, Syndicate’s Twitch channel was cruising along steadily with over 2.4 million followers, making it the most followed channel on the website at the time.
Then, in September 2019, Cassell partnered up with SCUF Gaming to release his own series of SCUF Controllers called The SCUF Syndicate. The collaboration is intended to celebrate their joint anniversary with Syndicate starting his YouTube channel 9 years ago during the same year SCUF gaming introduced their first SCUF controller. Designed to fit any playstyle, this exclusive gaming controller is therefore a result of 9 years’ work:
“This is a relationship many years in the making. I’ve used SCUF controllers since I started playing Call of Duty and uploading my games back in 2011,” Syndicate says.
Being someone who has always vouched for the effectiveness of SCUF controllers, Cassell had a major influence on the design and creation of the controllers with each one featuring his trademark Syndicate lion logo.
“I’m excited to bring my fans a controller that is not only sleek and stylish but can improve their play just like it enhances mine.”
Duncan Ironmonger, CEO of SCUF Gaming reiterated the point saying:
“I’ve known Tom for nine years and throughout this time he has been an avid user of SCUF controllers. We talked about a partnership many times, so to finally create a SCUF controller was a memorable milestone for both of us. He understands what SCUF stands for, because he is a user first and a partner second. These new controllers represent that unique, organic relationship, over nine years in the making.”
Later in 2019, a special edition SCUF Prestige Syndicate was released for Xbox One and PC.
Today, Syndicate is still active at 26 years old. Remaining in his position as a top vlogger and Twitch streamer, Cassell still regularly features his remarkably entertaining Call of Duty gameplay.
Syndicate’s Warzone Loadout
He has his own Scuf Controller called The Scuf Syndicate.
Syndicate has been one of the biggest supporters of Modern Warfare despite the harsh critique it has received. He simply loves Warzone, he is incredibly skilled at it. You’ll often find him streaming during the day whilst he racks up win after win.
Find out what he’s working with on Warzone below:
Syndicate Primary Weapon: M13
- Monolithic Suppressor (Muzzle)
- Tempus Marksman (Barrel)
- Viper Reflex (Optic)
- Merc Foregrip (Underbarrel)
- 60 Round Mags (Ammunition)
Syndicate Secondary Weapon: HDR
- Flash Guard (Muzzle)
- FMJ (Perk)
- 7 Round Mags (Ammunition)
- Cold Blooded (Perk 1)
- Overkill (Perk 2)
- Amped (Perk 3)
- C4 (Lethal)
- Smoke Grenade (Tactical)
Who is Syndicate – Gaming Setup
What would a famous Twitch streamer and Youtube personality be without his gaming setup. Here’s everything Syndicate uses to game and stream on.
Razer Kraken Pro V2 Gaming Headset
Shure SM7B Microphone
LG 34UC89G-B Gaming Monitor
Syndicate Social Media
Tom “Syndicate” Cassell keeps his fans up to date via pretty much all main stream social media channels. You can find more from him below:
A lot! He’s worth well over £2 million pounds! And that’s a conservative estimate.
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