Gaming Tech

The Technology Behind the Leading Sportsbooks

The online sports betting industry is one of the fastest growing sectors on the planet. One of the primary factors behind its rise has been the ease of accessibility to betting markets online and via mobile devices. The intuitive nature of sportsbook user interfaces has made it possible for sports enthusiasts to wager on the sports and leagues they’re most passionate about with a minimum of fuss. The competitive nature of today’s industry is characterized by the roll-out of free bets as operators use sign-up offers to compete for custom. These typically range from deposit matches through to free bets on match or event-specific markets.

As technology fanatics, we’re highly intrigued about the role underlying platforms play in the global proliferation of regulated online sportsbooks. The reality is that many of these software providers fly under the radar, often because they choose to white label their technology to multiple brands.

We’re here to shine a spotlight on the industry leading companies supplying the underlying technology that powers the world’s biggest names in sports betting.

Kambi Group

The Malta-based Kambi Group has had a seismic impact on the world of sports betting online. The B2B platform provider has supplied some household names in the industry, most notably 888sport, Unibet and 32Red. Kambi has over 600 in-house specialists working on its user interface, as well as its interface under the bonnet for sportsbook traders to open and manage markets. It’s made a big impact in the short space of time the company’s been in existence, with its new 360-degree omni-channel sportsbook service offering helping operators to retain and engage existing customers.

OpenBet (owned by SG Digital)

In 1996, the first iteration of SG Digital was born. Orbis Technology was founded, making this provider one of the pioneers of online sports betting technology. It developed the world’s first online betting application built exclusively for the 1998 FIFA World Cup. After the turn of the millennium – and a rebrand to OpenBet – the firm quickly gained B2B partnerships with household names like William Hill, Ladbrokes and Paddy Power. It even powered the original version of Betfair’s sports betting exchange. OpenBet was recently acquired by SG Digital, but continues to catch the eye for its rock-solid performance and reliability. Today, it handles over 2 billion sports wagers. At its peak, the platform can process 65,000 bets per minute and guarantees 100% uptime during key sporting events.


Bulgarian studio SBTech has enjoyed continued growth in the last decade, since its formation in 2007. Home to more than 1,000 in-house employees, SBTech is committed to delivering end-to-end B2B sportsbook solutions for operators. It even has hundreds of its own in-house traders that can help manage a brand’s pre-game and in-play pricing. It caught the eye of the industry through its partnership with 10Bet, and has since secured arrangements with the likes of NetBet and SportNation. SBTech even outdoes OpenBet with its ability to process up to 120,000 wagers per minute, along with intelligent, automated features that can monitor fraud and risk management.

Other special mentions go out to FSB Technology and Playtech BGT Sports – the latter of which is the sportsbook arm of one of the biggest iGaming solutions providers on the planet.

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