Technological advancements are paving the way for many new industries that currently enter the rapid growth phase. The mobile app sector is no different, with new innovations continously driving development and expansion.
From wearables and beacon technology to 5G and mobile wallets, in this article we explore a few important tech trends that are shaking up the business of mobile apps.
The year is 2021 and wearable technology doesn’t seem to bring anything new to the table. It’s commonplace to see people donning different types of wearables like Apple watches, fitness trackers, and even ‘smart’ jewelry while casually walking on the street or around the grocery store. But how does this affect the mobile app industry exactly?
Well, these gadgets move app development forward by collecting and analyzing certain data sets that help to make different mobile apps more personalized to their users. Additionally, with the help of the Internet of Things (IoT), the information collected from each device is synched perfectly, creating a continuous and convenient flow of data.
Growing Accessibility of 5G Networks
By now it’s clear that society has embraced 5G networks, but its growing rate of accessibility is set to dramatically transform the world and various industries around the world.
Sometime next year, nearly half of all mobile phones will be 5G-responsive. This means that most of the developed world will be equipped with telecommunications technology that is approximately 100 times faster than its predecessor, 4G. This affects the mobile app sector in a variety of ways.
However, most importantly, a user’s ability to navigate app services is made faster and more convenient thanks to 5G. For example, a person who is attempting to order food on an on-demand food service app like Glovo or Uber Eats will be able to do so at exponentially quicker rates with 5G.
Likewise, a fan wishing to place bets during a live sports game will experience much speedier load times on gambling apps because of the next-generation technology. The same goes for users who enjoy live streaming content from their mobile phones on trips or during free time- better connectivity is a huge advantage.
Beacon technology has been a buzzword in the tech world for some time now, and although it may seem like a hard concept to grasp, it is quite simple when you break it down.
Essentially, beacon tech relies on small, wireless transmitters known as ‘beacons’ which make use of a Bluetooth connection to send signals to nearby smartphone devices. Beacons primarily help with marketing for mobile app developers.
For example, if a developer that is working on a mobile retailer’s app needs information on clients, they can examine the data from a store’s beacon to see what types of audiences have interacted with it recently. This tech also has the power to influence the Ecommerce sector, an industry whose future is already riddled with exciting innovations that allow brands to target potential customers with laser-like precision.
Mobile app development and mobile wallets are closely intertwined. Nowadays, you’ll be hard pressed to find a mobile user who does not have some sort of virtual credit or debit card easily accessible on their smartphone’s home screen.
Often, users even prefer this method of payment over others. Mobile app creators are having to pay close attention to wallet integration, making it a standard feature in any new app project. Although this has not happened yet, there’s a clear road towards this in the future, as mobile wallets become more and more widely used.