Just as virtual reality is starting to cause waves in all kinds of industries, ranging from entertainment to education and from medicine to marketing, Artificial Intelligence is a topic that has many different sectors considering its potential.
In fact, it’s possibly the single largest disruptor to emerge in the way the world works since the arrival of the internet. Due to this, it’s also something that fills some people with trepidation about what it will mean in real terms. But, the potential of AI is generally thought to be far more likely to greatly improve our lives. One sector that is seriously examining the advantages it could bring is the online casino industry, particularly from a customer-facing perspective. So, considering all the exciting possibilities AI could introduce, here are three ways the technology is set to transform the online casino experience.
An ever-better player experience
Ever since they were first introduced in the 1990s, online casinos have been striving to give players as immersive and secure an experience as possible, such as safe live roulette in which real action and dealer-run games are streamed directly to their PC or mobile device. There are also a wide number of variants of the game that provide plenty of choices. But, through the judicious use of AI to capture and process data about players’ preferences and behavior, these games can be tailored on an almost individual level. In addition, this doesn’t only apply to roulette; other games like slots and blackjack can also be adapted in this way to suit the player’s profile exactly.
More seamless customer service
There’s the famous adage, or some would say cliché, that the customer is king. This is certainly how online casinos need to treat players if they want to retain them in a fiercely competitive business environment. Offering 24/7 customer support is one way to do this, but it relies on the right support being available when it’s needed. Online casinos are increasingly joining the trend shown by 78% of brands interviewed by Oracle who have said they will be using AI-driven customer support by the end of 2020. Again, this promises to lead to a more personalized service that is a far cry from the “one size fits all” methods that many sectors are still employing today.
Even more realistic poker games
It sent shock waves through the poker world in 2017 when a computer running a program called Libratus took on a number of pro players in a week-long tournament, and went on to win. After all, poker is a game of psychology and bluffing as well as luck. The former two qualities are nothing if not human, so the surprise came from a computer being able to replicate them. But, for anyone wanting a more realistic game of online poker this can only be good news, as well as being more satisfying knowing that they really have overcome a worthy opponent.
Naturally, there are many other ways too that AI will be changing the way people play in online casinos in the months and years to come. You can be sure that most of them will be welcomed with open arms.